A well-written chargeback appeal can reverse a lost dispute. Here's exactly how to do it.
What is a Chargeback Appeal?
A chargeback appeal (also called a "pre-arbitration" or "second chargeback" response) is your opportunity to contest a chargeback after the initial decision. If new evidence comes to light, or the original response was incomplete, you may be able to reverse the outcome.
FAQ
Typically 30–45 days from the original chargeback notification, but this varies by card network. Visa allows up to 30 days, Mastercard up to 45. Act as fast as possible.
Your appeal should include: a clear rebuttal of the chargeback reason, new or additional evidence not submitted previously, transaction details, and a professional summary of why the dispute should be found in your favour.
Yes. Fraudulent chargebacks are the most common and also the most winnable. Provide IP address match, device data, delivery confirmation, and any prior transactions from the same card to establish the cardholder made the purchase.
Industry data suggests merchants who submit strong, structured evidence win approximately 40–60% of chargebacks. With AI-generated defense letters, ChargebackAssistant users see win rates above 80%.
Yes. Our AI generates defense letters tailored specifically to Stripe and PayPal dispute resolution processes, including the correct evidence format and submission structure for each processor.
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